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Microsoft & Yahoo Vs. Google: The Battle for Local Audience and Mobile...
Let’s look at two areas where search will play a role in winning new audience and their keystrokes: Local and Mobile search. Here are how Microsoft, Yahoo and Google web property’s search are...
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Search: Not For Layman, Laggards or Luddites
Today’s Saturday Interview in the New Yorks Times was with Google CEO Eric Schmidt. One of Schmidt’s answers was simple yet profound: “We have a product that is more measurable, more targetable, and we...
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Google Launches Analytics Help Forum
The Official Google Analytics Blog announced today they have established a Google Analytics help forum. Google Analytics Help Google Analytics users can ask questions and get answers from both Google...
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Interview with Dr. Qi Lu; President, Microsoft Online Services Group
Microsoft’s PressPass recently interviewed Dr. Qi Lu, the new President of Microsoft’s Online Service Group about his plans for taking Microsoft’s search products to the next level. Microsoft Dr. Qi Lu...
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Google Marketing Research Study: The Brand Value of Search
Google commissioned OTX, an independent marketing research company, to conduct research to better understand the impact of search impressions on travel brands, specifically the Air, Hotel, Car Rental,...
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Google Searchology: New Search Options
Google hosted their second Searchology event today to update its users, partners, and customers on the progress Google has made in search. Google also uses the event to announce new search features....
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Adwords Certification Status
Why doesn’t online advertising spend alone qualify an individual or company for Adwords certification? Adwords Certification Status Businesses as a rule won’t spend money on search advertising that...
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